After a decade in the coworking business, I’m looking back on my journey and giving a gift to the community. I want to share what I’ve learned so you can experience the same freedom from space constraints that I have. It’s my way of giving back to an industry that has meant so much to me.
You’re off to great places!
Today is your day!
Your mountain is waiting…
So get on your way!
-Dr. Seuss
It’s that time of the year again when we are all inspired to reflect on the year gone by and push ahead with a renewed sense of urgency to tackle our mountains. Ever since I started in the coworking business ten years ago, my mountain has been making coworking an attractive business, beyond the very satisfying community-building side of things.
Early on in our journey, we realized that Virtual Offices were the key to increasing our revenue scalably beyond the square feet of our spaces. And so we began to assign resources to grow our Virtual Office memberships, tackling and testing different traction channels to go to market more effectively. We crafted an intentional strategy, set annual goals, and built an accountable team to reach them. We started scaling significantly and then found ourselves buried in postal mail and overwhelmed by postal regulations. As a result, we created PilotoMail, a mail and compliance management software that has helped us, as well as dozens of coworking operators around the world, reduce their liability and set the stage for scalable Virtual Office growth.
Today, 40% of our revenue base comes from Virtual Offices and we’re much more profitable than the 19% industry standard. That’s a stark contrast when compared to 48% of coworking spaces worldwide that are not profitable, according to the latest Deskmag survey.
Reflecting on this past year, after having the privilege of serving and learning from so many of my industry colleagues, I realized that over these past two years, I have been steadily climbing a new mountain. My mountain is no longer about me or my business, it is about you and yours. If I can share everything that I’ve learned over the years and gift you the same kind of freedom from square feet bliss that I’ve experienced, then I will have given back to an industry that has given me so much throughout the years.
This Hub will provide you with everything you and your team need to start and perfect your Virtual Office growth strategy. It will feature 3 distinct pillars: FFSF Learning, FFSF Community, and the FFSF Launchpad. The FFSF Learning pillar features an 8-week course designed to teach you everything we know about structuring, launching, and scaling Virtual Offices. The FFSF Community is designed for you and your team to share and learn about Virtual Offices through best practices and a like-minded peer-to-peer network. And for those who want more guidance and want our team to define and lead their Virtual Office growth strategy, with the FFSQ Launchpad, we will work side-by-side with your team to design the best path forward in your market and relaunch your Virtual Office offerings for scale.
Stay tuned for more as we formally launch the Freedom from Square Feet Hub in the coming weeks! In 2024, I hope you join me on this journey to free yourself from the square footage cap on your revenue and start carving your space in the $47.5 billion Virtual Office market. In true coworking lingo, we can climb this mountain together.
PilotoMail is a mail management platform that creates recurring revenue streams for mailrooms through postal mail handling automation, and virtual mailboxes for the remote workforce. Property managers, coworking spaces, mail centers & registered agents can handle large volumes of mail efficiently, comply with all postal regulations, and increase revenue from their existing footprint effortlessly.
