Marketing your virtual offering
How do you make a profit from your virtual mailboxes? Get started with these marketing recommendations.
One of the first things we hear as mail experts whenever we are talking about the profitability of Virtual Mailboxes, and as an extension, Virtual Offices tend to be: “but how am I going to sell it? My existing clients already lease a space, they don’t need Virtual”. Here’s some tough love for you: your clients don’t know what they need until you show them WHY they need it.
Here are some free marketing recommendations to help you get started:
Yes, it is a marketing tactic; we could argue that one of the most important ones when it comes to free ways to market your offerings. Show prospective clients, friends, and family members why your solution to their problem is the right one. A simple “this is how I have worked with that issue on my end” when an objection arises can take your offerings further than you expect.
Advertise throughout your space
By using flyers, digital flyers, and email blasts to your existing clients, you can advertise your Virtual Offering within your existing locations. Flyers are an inexpensive way to promote anything. Once you create the asset in a digital form, you can simply project it on your screens and attach it to an email blast to existing customers and clients in your pipeline who are still tip-toeing around the idea of a physical office commitment.
Everything is content
Short Vertical Style Videos are an excellent way to promote your services (trust us, we know) in a fun and engaging way. Starting with these types of videos might seem scary and challenging. It is not; in actuality, it is pretty easy, and all you need is a phone and 5 minutes to record a video. You can get started using free platforms like TikTok, Instagram Reels, and free editing Apps like CapCut, which are all incredibly user-friendly.
Create engaging Social Media posts with information and a clear call to action. Your existing clients, prospective clients, and those who still don’t know they should be your clients are all looking for a reason to take the next step; give them one. By creating engaging infographics, you start to answer questions your target audience may have.
Write about it
Give people a reason to read. We’ve all gone digital now. At least, your clients have. A dedicated blog where you update your clients and potential customers on fun new things with your company is a great way to extend that olive branch of communication. Newsletters and more technical articles are also great ways to engage those people. In short: when you write about it, you demonstrate that you know about it and, therefore, can sell it.
Marketing can be what you make it.
Suppose you don’t have the budget to hire a Social Media Manager or a Content Creator. In that case, you don’t need to do so immediately. It is okay to start by implementing small changes that you can work on yourself. If you or someone on your team can create the flyer and record and edit the short video, work on it. And remember, there’s not a one-size-fits-all formula for how to market a service or a product. With time, you will figure out which of these options works best for you.
If these reasons make sense and you want to learn more about PilotoMail’s software, book a demo with our mail experts. Figure out how you can start saving space, making money, and keeping track of your mail.