- By Rose Rivera
- July 15, 2023
Thinking about ways to market your virtual mailboxes?
We’ve previously touched on free, organic ways to market your virtual offering. (Check it out here.) It was so popular, we added more options to the list. Just because budget is limited, it doesn’t mean things don’t need to be advertised. On the contrary, it becomes more imperative to sell.
Here are some free and inexpensive ways and ideas you can use to market your virtual offering:
Social Media
Social media has been around since the turn of the century. From forums to photo-sharing platforms, it has become an intrinsic part of what connects us as people and as businesses to others. The best part? Most of them, and the ones you can get the most out of, are FREE. Assuming you already have business pages on platforms like Facebook, Instagram, and LinkedIn, the next step is to post updates about your offerings and share relevant data with your followers. The more you post, the more they see!
📌 Extra step ($): Make sure there is a strategy behind getting your brand out there. Get on board with an agency or add a team member with a graphic design and photography background that can ensure your messaging and branding are on point.
Content Marketing
As some wise GenZer once said: everything is content. Literally. A member asked you a question about mail pickup? That’s an infographic and a blog explaining the steps to pick up mail. Content marketing involves creating valuable, informative content that attracts and engages your target audience. You can create blog posts, videos, infographics, and other types of content that showcase the benefits of your offering. Our friend, industry expert, and producer of great content, Cat Johnson, recommends repurposing content and moving it from one platform to the next. This makes it easier to have a constant flow of content!
Extra step: Content calendars can help you create, plan, and strategize content across any of your platforms. Make a monthly content calendar ahead of time and schedule.
- Brainstorm content ideas that reflect your brand
- Schedule content to be posted at least a month in advance
- Plan content around holidays, special events, or trending topics
➡️ Email Marketing
In today’s fast-paced digital world, staying connected with your audience has become more important than ever. Yet, it’s surprising how often this valuable tool, email marketing, goes underutilized.
Email marketing is a great way to keep in touch with your audience. You can use your existing client email list and send them regular updates, newsletters, and other content about your Virtual Offering. It’s all about keeping them in the loop, and making them feel like they’re on top of their game, which they would be once they sign up for your Virtual Mailbox add-on. 
Try out email marketing platforms right for you (most offer free trials), add a header with a beautiful graphic design, add your content, and make different subscriber lists.
Referral Marketing
We are all about community. It’s one of the driving forces between the coworking industry and us as humans. We are very social beings and whether it’s friends, family, and sometimes foes, we like to share what we’ve got going on. Referral marketing gives your members the perfect excuse to do just that. By encouraging existing customers to refer friends and families, you can exponentially grow your customer base. You can offer referral incentives, such as discounts, free day passes, credits for conference room hours, a percentage off their monthly subscription, and whatever other option you deem fit for your space.
Consider also connecting with law and accounting firms who can refer you to startups, small businesses, non-profits, professionals, and freelancers. Their customers need a commercial business address to open a bank account for their business, fast-track the permitting process, etc.
How to get the word out there to your members? Send a monthly newsletter to your members or a simple email reaching out to your partners and local community.
SEO
Let’s get technical for a second. Another way in which you can market your offering is by improving your overall SEO. Search engine optimization (SEO) is the process of optimizing your website to rank higher in search engine results pages. In its most basic form, SEO is how quickly people can see your space when they google “coworking near me”. Although this is not an easy feat, it is not impossible. There are tools and companies out there that help you like coworkingSEO, rank higher. The higher the rank, the better it is for you! However, third-party solutions are not the only way in which you can improve SEO, here’s a blog from HubSpot that highlights the basic steps you need to take in order to improve your SEO game.
In Summary...
Marketing your Virtual Offices doesn’t have to be expensive or the scariest thing you’ll ever do. We’re sure there are a thousand and one decisions you make every day as a business owner that are way scarier than any tip we could ever give you… So, by leveraging social media, email lists, referrals from existing members, and SEO, you can reach your target audience without breaking the bank.
About PilotoMail
PilotoMail is a mail management platform that creates recurring revenue streams for mailrooms through postal mail handling automation, and virtual mailboxes for the remote workforce. Property managers, coworking spaces, mail centers & registered agents can handle large volumes of mail efficiently, comply with all postal regulations, and increase revenue from their existing footprint effortlessly.