Best Practices

Top 3 reasons why you should be providing virtual mailboxes to all of your clients

Here at PilotoMail, we often get asked by coworking spaces and mailbox stores alike why it’s important to provide onsite clients or clients with physical mailboxes, respectively, a virtual mailbox.

Why is it important to provide onsite clients or clients with physical mailboxes, respectively, a virtual mailbox? The answer to that question can be broken down into 3 main reasons: 

  1. Hybrid and remote working is here to stay;
  2. More virtual mailboxes translate into more revenue for you; 
  3. Word-of-mouth referrals increase among clients with whom you have a personal relationship. 

So let’s talk about each of those reasons individually to drive the point home. We are all acutely aware of the changes that pandemic life brought about in the workforce because we all lived through it. Around 74% of U.S. companies are using or planning to implement a permanent hybrid work model. The top benefit of working remotely for employees: not having a commute.

Hybrid and remote working is here to stay

We now know that hybrid and remote work are here to stay and an important part of the Future of Work. What this means for postal mail is really quite clear. People will be in the office less, travel more, and, as a result, will love the convenience of being able to access and manage their postal mail from anywhere in the world.

And now, more than ever, memberships at coworking spaces are fluid. Clients will upgrade or downgrade their memberships with more frequency to adjust to their changing work situations. The same holds true for postal mail centers and clients that have physical mailboxes, which they may use with less frequency if they’re on the go. Ensuring that you have a uniform mail policy and experience for all of your clients will go a long way in creating a loyal customer base for the long run. With PilotoMail, your members can even take advantage of their virtual mailbox’s leave at office feature. 

More virtual mailboxes translate into more revenue for you

Bringing all your onsite and physical mailboxes on board will result in increased revenue opportunities from virtual mailbox fees, handling fees, and additional entities. Adding a virtual mailbox to onsite memberships and physical mailbox customers is an instant value-add proposition. You can certainly increase your pricing resulting in more revenue. 

Through a virtual mailbox, you will be able to service handling requests for your clients seamlessly and customize how much you want to charge for each handling request. Of course, your membership plans should include some complimentary handling requests embedded in the pricing, but, by and large, the more your members and customers get used to the convenience of a virtual mailbox, the more handling requests they will ask for and the more revenue you stand to gain. 

Word-of-mouth referrals increase among clients with whom you have a personal relationship. 

And finally, most entrepreneurs tend to be serial entrepreneurs. If you offer them the benefits of a virtual mailbox, chances are they will acquire another virtual mailbox from you when they open their next business (and they’ll be delighted by the ability to toggle between their different mailboxes on the PilotoMail platform).

And, for the cherry on top! 

Based on our experience running Piloto 151 coworking spaces, as well as the experience of our PilotoMail clients, we can safely say that bringing all of your customers aboard on a virtual mailbox offering will increase word-of-mouth referrals for your business. Your onsite members or physical mailbox clients are the customers you see the most and the ones that you and your staff are more likely to have developed a personal relationship with. 

Perhaps they have already sent business your way in the past, but now, equipped with their new virtual mailbox, they’ll have more friends and business colleagues to refer to you. They will refer you to those that don’t need the physical space, but could surely take advantage of a convenient virtual mailbox to easily manage their postal mail. Structuring a referral or ambassador program is a great way to continue incentivizing your clients to bring you more leads. 

One last thing we’d like to mention. It’s not always straightforward to bring all of your clients onboard. Do you include it in their membership or their box because they’re already your highest paying customers? Do you treat the new virtual mailbox as an add-on? Do you grandfather your existing clients and then charge new clients more for their onsite or physical mailboxes? The answer of course is that one size does not fit all and context is everything. 

If we’ve convinced you of the importance of bringing all your clients on board your new virtual mailbox strategy, we’re more than happy to give you a free consultation to discuss your particular situation and craft the best way forward for your business. 

Until then, happy mailing! 

Leave a Comment

Your email address will not be published. Required fields are marked *